Purpose
To maximise room revenue by pricing and selling rooms to the right guests at the right time.
Scope
Covers rates, inventory, channels and forecasts.
Responsibility
Revenue Manager leads; Reservations and Sales support; General Manager approves strategy.
Detailed procedure
- Review occupancy, pace and market demand each day.
- Compare rates with competing hotels.
- Adjust rates and restrictions as per demand.
- Check the channel mix and commission costs.
- Update forecasts weekly and share them with the team.
- Review the results at the weekly revenue meeting.
Standards and guidelines
- Rate changes are documented.
- Rate parity is maintained across the channels.
- The forecast is revised weekly.
Required records and documentation
- Daily pickup report
- Competitor rate sheet
- Forecast
Related images
Document control
| Reference | SR-SOP-002 | Version | 1.0 |
|---|---|---|---|
| Department | Sales & Revenue | Review cycle | Annually |
| Effective date | Next review | ||
| Prepared by | Approved by |
Related SOPs
This SOP is a template for operational planning and training. Adapt it to your property, local law and approved emergency plans.