Purpose
To present a consistent brand across all materials.
Scope
Applies to logos, brochures, signage, menus and digital materials.
Responsibility
Marketing Manager owns the brand guide; HODs request materials; General Manager approves changes.
Detailed procedure
- Maintain the brand guide with logo rules, colours, fonts and tone.
- Use approved templates for every new material.
- Submit each design for approval before printing.
- Check proofs for spelling, rates and contact details.
- Store master files in a shared folder.
- Remove outdated materials from use.
Standards and guidelines
- Logos are never altered or stretched.
- Printed rates are checked before printing.
- Old stock is withdrawn when details change.
Required records and documentation
- Brand guide
- Design approval form
- Collateral stock list
Related images
Document control
| Reference | MK-SOP-005 | Version | 1.0 |
|---|---|---|---|
| Department | Marketing | Review cycle | Annually |
| Effective date | Next review | ||
| Prepared by | Approved by |
Related SOPs
Marketing · MK-SOP-006
Photography & Content Production
Plan and use original photography and video of the property.
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Marketing · MK-SOP-007
Promotions & Package Offers
Design and launch offers that are profitable and clearly stated.
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Marketing · MK-SOP-001
Social Media Management
Plan, post and monitor social channels with a consistent voice.
Read SOP guideThis SOP is a template for operational planning and training. Adapt it to your property, local law and approved emergency plans.