Purpose
To build a high-quality library of original images and videos.
Scope
Covers property photography, videos and guest-related content.
Responsibility
Marketing Manager plans; the photographer shoots; HODs prepare their areas.
Detailed procedure
- Prepare a shot list of rooms, dining, spa, events and exteriors.
- Schedule the shoot and brief the departments.
- Prepare the areas so that they are clean, styled and safe.
- Capture and select the best images and label them.
- Obtain consent from guests or staff who appear.
- Store the files with usage rights recorded.
Standards and guidelines
- Photographs show the property truthfully.
- Rights and licences are documented.
- The library is refreshed at least yearly.
Required records and documentation
- Shot list
- Consent forms
- Image library index
Related images
Document control
| Reference | MK-SOP-006 | Version | 1.0 |
|---|---|---|---|
| Department | Marketing | Review cycle | Annually |
| Effective date | Next review | ||
| Prepared by | Approved by |
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Read SOP guideThis SOP is a template for operational planning and training. Adapt it to your property, local law and approved emergency plans.