Website & Booking Engine Management

Purpose

To make sure the website and booking engine are accurate, secure and conversion-ready.

Scope

Covers website content, rates, offers and the booking engine.

Responsibility

Marketing Manager owns content; Revenue Manager sets rates; IT supports security.

Detailed procedure

1. Check the website daily for errors and broken links.
2. Update the rooms, rates, offers and photos as approved.
3. Test the booking process weekly using a test reservation.
4. Confirm the rates match the property management system.
5. Review the privacy policy and the payment security regularly.
6. Track visits and conversions in the monthly report.

Standards and guidelines

• Information on the website matches the hotel’s policies.
• Booking errors are corrected within one hour.
• Backups are taken regularly.

Required records and documentation

• Website change log
• Booking test record
• Monthly analytics report

Related images

Document control