Social Media Management

Purpose

To build the hotel’s brand through consistent and responsible social media.

Scope

Covers all official social media accounts.

Responsibility

Marketing Executive posts; Marketing Manager approves; General Manager reviews performance.

Detailed procedure

1. Prepare a monthly content calendar with themes and dates.
2. Create posts using approved images, captions and brand style.
3. Obtain approval before publishing.
4. Post at the scheduled times and reply to comments and messages within two hours.
5. Report any complaint to the Duty Manager.
6. Review reach and engagement monthly.

Standards and guidelines

• Only original or licensed content is used.
• Guest photos are used with consent.
• Account passwords are held by authorised staff only.

Required records and documentation

• Content calendar
• Approval log
• Monthly performance report

Related images

Document control