Promotions & Package Offers

Purpose

To create promotions that attract guests while protecting profit.

Scope

Covers seasonal offers, packages and festive promotions.

Responsibility

Revenue Manager checks rates; Marketing launches; Front Office applies at booking.

Detailed procedure

1. Identify the goal, target guests and period for the offer.
2. Cost the package and confirm the profit margin.
3. Write clear terms and conditions.
4. Obtain General Manager approval and load it in the system.
5. Brief the Front Office and Reservations teams.
6. Review the results and close the offer on the end date.

Standards and guidelines

• Terms are shown wherever the offer is advertised.
• Offers are loaded before they are promoted.
• Results are reviewed within a week of closing.

Required records and documentation

• Offer approval form
• Package costing
• Offer performance report

Related images

Document control